A colleague forwarded an interesting article on the rise of technology that allows companies to mine social media connections. Why? Becuase your friends are 5X more likely to buy the products that you do. AdWeek has done the most comprehensive article on this issue that I've seen so far.
The online social networking universe presents a tempting pool of data for advertisers to use in order to improve their targeting techniques. The rise of Facebook and other social destinations means that users are revealing their connections, their influences and tastes like never before. Information like this is obviously a potential gold mine for marketers. http://www.adweek.com/aw/content_display/news/e3i344418db676344f04f7c79ca447c6e96?pn=1
Tuesday, June 30, 2009
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