Cool LinkedIn Feature

If you use LinkedIn -- and I recommend that you do -- there is a handly little feature that I just discovered. It's called Company Buzz, and you can get to it by clicking edit on the Your Profile section. By signing up for this, you can pick up the Tweets on any company or organization. For example, I picked up conversations for the company that I work for, Altus Agency, as well as posts for a number of clients.

One thing to keep in mind, choose your keywords carefully. For example, I am on the Board of the Public Relations Society of America, Philadelphia Chapter. If I put in PRSA, I get hundreds of tweets from every chapter across the country. By narrowing it down to PRSA, Philadelphia, I was able to cut it to more relevant postings. It's easy enough to create another keyword, say, PRSA, Washington, if I want information from that area.

Why should I care, you ask? Well, it's important to keep an eye on what people are saying about your company if you want to be an effective advocate. Read twice as much as you write, I always say.

Check it out.