What is the value of sacrifice? At a time when everyone is battening down the hatches, is it smart for companies to keep employees, even if it hurts the bottom line? Steve Korman, CEO of Korman Communities, thinks so.
Korman has taken out ads in the Philadelphia Inquirer and New York Times, imploring companies to put the long-term security of his workers ahead of stock-prices. While he acknowledges that companies that must make cuts to say in business may have no choice, However, he asks companies to refrain from making cuts just to improve their stock price.
I have to say that this is a pretty courageous stance. I'm sure that it won't make him many friends among the Pfizers and FedExes of the world (Korman holds stock in these and a number of other Fortune 500 companies). However, I believe that it will have positive PR value for him and his company.
Do you think it's a good PR move? Take a look at the article and decide.
Area executive urges firms: Resist layoffs
By Diane Mastrull
Inquirer Staff Writer
It was during a morning workout on his treadmill early last week that Steven Korman felt inspired to make a public appeal to business leaders:Resist layoffs - even if that means smaller profit or a drop in stock prices. Read article
Tuesday, February 10, 2009
Sunday, February 8, 2009
How Sweet It is - Pairing Wine, Chocolate & PR
Checkout this upcoming event at PRSA Philadelphia
Wednesday, February 11, 2009 5:30 PM - 7:30 PM
Join PRSA for a Special Valentine’s Day Event! Join us for a presentation by Philadelphia-based John & Kira’s Chocolates at the Union League of Philadelphia on Wednesday, February 11, from 5:30-7:30 p.m. - part PR success story, part wine and chocolate…what’s not to love? John & Kira’s Chocolates, a company built on food and fun, will introduce us to the brand and discuss how they managed growth brought on by successful media relations. Following a 2002 cover story on Gourmet Magazine, the company instantly grew from a two person shop to one that had 15 on staff in order to produce enough chocolates. Today, their mail-order gourmet chocolates are in demand around the world.
This presentation will be followed by a delicious and informative wine and chocolate pairing.
Bring your Valentine or colleagues interested in this entertaining presentation.
The Union League of Philadelphia140 S. Broad StreetPhiladelphia, PA 19102
Business Attire
Event Registration
Member $45.00Non-Member $50.00
Register Now!
Wednesday, February 11, 2009 5:30 PM - 7:30 PM
Join PRSA for a Special Valentine’s Day Event! Join us for a presentation by Philadelphia-based John & Kira’s Chocolates at the Union League of Philadelphia on Wednesday, February 11, from 5:30-7:30 p.m. - part PR success story, part wine and chocolate…what’s not to love? John & Kira’s Chocolates, a company built on food and fun, will introduce us to the brand and discuss how they managed growth brought on by successful media relations. Following a 2002 cover story on Gourmet Magazine, the company instantly grew from a two person shop to one that had 15 on staff in order to produce enough chocolates. Today, their mail-order gourmet chocolates are in demand around the world.
This presentation will be followed by a delicious and informative wine and chocolate pairing.
Bring your Valentine or colleagues interested in this entertaining presentation.
The Union League of Philadelphia140 S. Broad StreetPhiladelphia, PA 19102
Business Attire
Event Registration
Member $45.00Non-Member $50.00
Register Now!
Be Smart About Copyright
The PRLawyer recently posted a very useful article on 14 ways to use your reprint to generate a buzz. I recommend that you read it – it gives some very good suggestions for getting more value from your media coverage.
Now, if you’re new to public relations, a reprint is a reproduced copy of a magazine or newspaper article. Since the material is copyrighted by the publisher, it is advisable to purchase the reprint rights, or the written permission to reproduce copyrighted material from the publisher. This is especially true if you plan to reproduce the article for marketing purposes, or if you plan to put a copy on your Web site.
Now, in my experience, clients often copy and mail or their articles on a regular basis. In truth, none have ever complained of running into problems with the publisher. Still, if you plan to send it to more than a few trusted friends or clients, I’d recommend looking into getting the rights. This can cost anywhere from a few hundred, to a few thousand dollars depending on the publication.
What you get for your money can vary. Some may provide you with a single, printed copy, while others will provide a PDF. Some may allow you to create the reprints, while others will hold the original and require that you use them for the reprinting. Make sure you know what their requirements are before you move forward.
Similarly, if you want to put a PDF of an article on your Web site, you may want to look into getting the reprint rights. Again, I have never known anyone to have an issue. In reality, you could probably take the article down if the publisher ever called you to complain.
Another way to do it is to post a link to the article if it appears online. Most print publications post their content online, so it’s pretty easy to do this. However, be aware that you run the risk of the link being broken if the publisher takes the content down.
For a good guideline on copyright, take a look at Copyright Compliance: How to Legally Share Newsclips by Burelles/Luce.
Got a question about copyright? Put it into the comments and I’ll get you an answer.
Now, if you’re new to public relations, a reprint is a reproduced copy of a magazine or newspaper article. Since the material is copyrighted by the publisher, it is advisable to purchase the reprint rights, or the written permission to reproduce copyrighted material from the publisher. This is especially true if you plan to reproduce the article for marketing purposes, or if you plan to put a copy on your Web site.
Now, in my experience, clients often copy and mail or their articles on a regular basis. In truth, none have ever complained of running into problems with the publisher. Still, if you plan to send it to more than a few trusted friends or clients, I’d recommend looking into getting the rights. This can cost anywhere from a few hundred, to a few thousand dollars depending on the publication.
What you get for your money can vary. Some may provide you with a single, printed copy, while others will provide a PDF. Some may allow you to create the reprints, while others will hold the original and require that you use them for the reprinting. Make sure you know what their requirements are before you move forward.
Similarly, if you want to put a PDF of an article on your Web site, you may want to look into getting the reprint rights. Again, I have never known anyone to have an issue. In reality, you could probably take the article down if the publisher ever called you to complain.
Another way to do it is to post a link to the article if it appears online. Most print publications post their content online, so it’s pretty easy to do this. However, be aware that you run the risk of the link being broken if the publisher takes the content down.
For a good guideline on copyright, take a look at Copyright Compliance: How to Legally Share Newsclips by Burelles/Luce.
Got a question about copyright? Put it into the comments and I’ll get you an answer.
Thursday, February 5, 2009
The People Have Spoken
A new survey confirms that Americans want, nay, they demand plain English in corporate communications. OK, that's probably not a big surprise to most of you. However, as communicators, how often do we slip into "corporate speak"? More often than we think or are comfortable admitting, I'd gather.
There is an especially powerful demand for clear language in financial documents. Do you support a law mandating plain English in corporate communications? Take a look at the survey.
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