Monday, July 19, 2010

Are Newspapers Dead Yet

I love On the Media. For anyone in communications, it's a must. One of the points that I thought was important was how legacy news organizations are still struggling to find a way to make online profitable. Some are putting more behind subscription walls. The problem is, if you make your content hard to access, and with the overwhelming amount of content out there, won't you just lose your audience? The trick is to determine what content you provide has value to your readers and focus on that.

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