Emerging Principles for Web 2.0 Marketing

As a PR person who is absorbing everything about social media that I can, I recommend this article from PR Tactics. It gives a good overview of how Web 2.0 can fit into your customer relations program.

Emerging principles for Web 2.0 marketing
addthis_pub = 'prsaweb';

Dec.18, 2008
The technological tools of Web 2.0 — blogs, wikis, social-networking sites and other online communities, virtual worlds — offer marketers a remarkable new opportunity to engage consumers. But as The Wall Street Journal reports, most companies are still not well-versed in these new possibilities. With input from 30 executives at the forefront of experimenting with Web 2.0 tools, three college professors have identified a set of emerging principles for marketing.

See full article.